Taste of Icelandic bacalao in Madrid

2 February 2015
Promote Iceland organized a participation of several Icelandic companies at the Fitur tourism fair in Madrid, Spain last week. During the fair, visitors to the Icelandic stand were offered bacalao tapas, prepared by Spanish chefs from quality Icelandic material. The tasting was a part of the marketing project „Taste and share the secret of Icelandic bacalao“, a cooperation between Promote Iceland and Icelandic companies which produce and sell salted cod products. 
Visitors to the stand were very interested in Iceland and fascinated by the taste of Icelandic bacalao. The combination of Iceland’s beautiful nature and quality fresh cod, sustainably sourced from Icelandic waters, was well received by Spanish consumers.