Merry Fishmas in France
Fishmas is a marketing campaign by Seafood from Iceland. It is a collaboration consisting of about 30 processing, sales, and service companies to the fishing industry, together with the Confederation of Icelandic Fisheries Companies (SFS) and Business Iceland.
The campaign aims to increase the export value of seafood by strengthening awareness, branding, and influencing consumers' attitudes towards Icelandic seafood. Seafood from Iceland emphasizes the premium quality of Icelandic fish, particularly cod and salmon that are very popular in France. The French market is significant for Icelandic exporters. Approximately 78% of the export value to France was cod in both retail and hospitality markets.